A truly integrated business

Spa World is the largest spa retailer in the Southern Hemisphere and a member of the Vortex Leisure group of businesses.

Vortex Leisure distributes spa pools and swim spas under various brands to over 20 countries around the world.

We are a truly integrated business in that our New Zealand based design team develops products, we manufacture them ourselves, sell them through our stores and websites and support our customers from our Nelson, New Zealand based customer care center.

By controlling every aspect of our business, from innovation to quality control, to customer support, we can ensure that our products, service and support are second to none.

Our people are our strength


Our people at Spa World

Adam Fisher

Director - Product Development

Since 2003 Adam has been involved in all aspects of the business & now works primarily on the continual evolution & improvement of our products.

Andrew Pullen

Chief Executive Officer

Andrew has been in the spa business for over 20 years. As well as being our CEO, he also sits on our board & the board of Vortex Spas New Zealand.

Angus Brow

Non Executive Director

Angus is a shareholder & non executive director. He has experience on sitting on several boards & from executive roles within the ICT industry. 

Charne Lotz

Procurement Specialist

Charne has 12 years of procurement experience & has recently moved from South Africa with her family. She loves being outdoors with her kids.

Chloe Quilliam

Assistant Accountant

Chloe is from the Isle of Man & has a strong auditing & accounting background from 1 of the 'Big 4'. When not in the office you'll find her racing down a mountain bike trail.

Ciara Halket

Inventory Specialist

Ciara, from Ireland, has 15+ years of customer service, admin & inventory experience. She joined Spa World in 2017 and is our Inventory Specialist for Spa Store. She enjoys hanging out with her family.

Craig Dennis

Chief Financial Officer

Craig joined us in Feb 2017 coming from a corporate finance & general management background. When he's not counting the beans (or spas) he's trying to catch fish.

Craig Fairbairn

Sales Consultant

Craig Fairbairn has been in the Spa industry for 30 years. He has expert knowledge of the industry & predominately works in our Show Team throughout Australia & NZ.

David Abdel

Executive Director

David has been in the spa industry for over 20 years and is passionate about improving the health, well-being and happiness of the Spa Word family.

Donna Wright

National Operations Manager

Donna loves working for a company that promotes "Relaxing". She ensures that customer's have a 5 star service & embodies the 5 'C's of the business.

Holly Lewis

Customer Care Manager

Holly has worked in the customer service industry for over 12 years. She has used her skills & experience to learn about the spa industry & assist her customers.

Jane Pearson

Accounts Recievable

Jane moved here from the UK in January 2016 & spent a year 'relaxing'. She joined Spa World in January 2017 & is very much enjoying her role.

Julie McGrath

Accounts Payable Administrator

Julie is originally from the UK & has lived in NZ with her husband & 2 kids for the past decade. When not working she enjoys hanging out with her family.

Kenneth Norness

Head Of Global Marketing

Kenneth (J) is from North America & joined Spa World in 2013. He is passionate about making a positive impact, everything online & tech.

Kurt Blakeley

Customer Care Consultant

Kurt is from Cape Town & has worked in customer service in the financial industry for 20 years. He enjoys a good braai (bbq) & spending time outdoors with his family.

Kyra Russell

Customer Care Consultant

Kyra has years of call centre experience in the US and is obsessed with providing the best customer experience. She enjoys travelling and exploring the outdoors.

Mariam El Orfi

Content Manager

Mariam is our writer & content creator. Her background's in communications. When not lifting the lid on spas, she’ll be at the gym or in the hills with her dog.

Mario Crivellaro

Technical Manager

Mario completed a degree in IT before coming on board to become the warranty & technical specialist for Spa World.

Meg Fern

Inventory Manager

Meg has 18 years in logistics & inventory control. She brings this experience to Spa World & manages hundreds of container movements per year.

Megan Vanderhoeven

Customer Care Consultant

Megan is passionate about providing Five Star service. In her spare time she participates in a number of water sports but her favourite is sailing.

Mel Brereton

Customer Care Consultant

Mel has been in customer service & warehousing for 20 years. She answers queries for Spastore, as well hanging out with her husband & their kids.

Michael O'Loan

Territory Manager Auckland

Michael has 20 plus years of sales & client management experience as well as vast real estate knowledge, he knows how to add value to your property with the right Spa Pool.

Michelle O'Loughlin

Customer Care Consultant

Mish has over 20 years in customer service & is a born organiser focused on your spa delivery. When not working on bookings she spends time with friends & family.

Michelle Pratt

Sales Consultant

Michelle lives in beautiful sunny Brisbane. She has been selling spas for nearly 25 years & still loves it. She is passionate about delivering the perfect spa.

Mike O'Malley

Customer Care Consultant

Mike is from St. Louis Missouri & has a customer service background. He dabbles in the acting, writing & singing arts. He & his wife are looking forward to the birth of their first child.

Monique Crawford

Product Marketing Coordinator

Before joining Spa World, Monique worked in the UK for a large tech giant & has strong product marketing skills. In her spare time she enjoys being in the outdoors & trying new food places.

Nicola Hodges

Financial Controller

Nicola worked in the legal sector before joining Spa World. She enjoys spending time with her young family & keeps fit to keep up with her twins.

Rachel Christie

Customer Care Consultant

Rachel has been in customer services for the past 24 years. She is passionate about making sure every customer receives a 5 Star experience.

Sharona Staton

Customer Care Consultant

As a former service supervisor for an international airline Sharona's excited to bring her passion to help people & give them the service & care they deserve. 

Contribute to our Communities

As a successful business, we feel we have a moral obligation to give back to our community.
Every year, we contribute to more than a dozen New Zealand and Australian charities. These include; Kids Can, Make a Wish, Starlight Foundation, MS Research Foundation, the Mark Hughes Foundation, Bowel Cancer Research, Parkinson’s Australia and many more.

Contributions are determined by our employees who contribute a sum each year from their profit share payments, along with a matching contribution from the business. In the future it is our plan to do a lot more, so watch this space. 















Our Vision

We lead our markets by creating undeniably beautiful, environmentally friendly and easy to use products that improve health, well-being and happiness.

Our Values

We are also bound by a common set of values. We consider these values to be the foundation stones of our business. Like any strong foundation, they allow us to build upon them what we believe to be a remarkable group of businesses. We call them our 5 ‘C’s.

Care for our customers and each other with 5 star performance

We have partnered with Trust Pilot to allow our customers to independently review our service.
We are very proud of our 5 star rating, one that we have maintained since the start. Our businesses share a world class customer care team that are always standing by to answer any question or alleviate any concern.

Whilst caring for our customers is vitally important to us, caring for our teams is equally important. We maintain our employee engagement rating at more than 20% above the national average. We believe that a happy team leads to happy customers and we are yet to be proved wrong!

Continually improve our products, systems & presentation through collaboration & innovation

The Japanese have the term ‘Kaizen’. Loosely translated, it means continuous and never ending improvement.
The philosophy is at the core of our business. We talk about how our business improvement system is like painting the Auckland harbour bridge. You start at one end, get to the other end and then start back at the beginning.

Despite being recognised as a market leader in product development, systems and customer care, we can always do better. We are constantly chasing perfection.

Communicate accurately & honestly

For most, buying a spa or swim spa will be one of the biggest purchases they will ever make. We treat this fact with a great deal of respect. As such, we believe we have an obligation to communicate to our customers in as clear and concise way as possible.

This is not always the case in the spa industry. We aren’t proud to say that many in the industry don’t let the truth stand in the way of a good story! If something sounds too good to be true, it probably is. This is particularly true of many ‘was / now’ pricing claims you will see when shopping for a spa. Whilst it is great to get a great deal and superior value (which we believe we offer everyday), savings of more than 30% are very likely to be misleading.

If you have shopped with us and believe that you have been misled in any way, click here to email our CEO - he wants to know.

Celebrate & share our success

Our family of employees and contractors are the reason of our success. As such, we wish to reward their efforts beyond ‘an honest day of pay, for an honest day of work’.  

We are committed to ensuring that the wages and salaries of our employees are within the upper band of national average rates for each respective position. Furthermore, as a group we distribute between 5 and 7.5% of our profits to our team each year through a rather unique profit share system.

Contribute to our communities

As a successful business, we feel we have a moral obligation to give back to our community. As you will have seen in the Community section above we contribute to over a dozen worthwhile charities. Who we contribute to is a decision made by our employees, they nominate and donate a sum each year from their profit share programme and we match that amount.

It is our intention to do everything we possibly can to continue growing the amount we actively contribute back to the community, so keep an eye on this space as there's a lot more to come.


Click for Code of Corporate Responsibility